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The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn’t fully take into account the full picture and I was reminded of the parable of the Blind Men and the Elephant. In the story, three...
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Presented at the AMA Nonprofit Conference in Washington DC
The growing number of consumers using digital financial services makes digital marketing a crucial function, says Peter Platt, president of...
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You start off with great news…your nonprofit organization just got accepted into the Google Grant program and you’ve got up to $10,000 a month of...
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There’s a common misconception millenials don’t want or care about having a local bank…they can do everything they need online. However, the data...
Accountable Digital was thrilled to be recognized at the Causewave Annual Breakfast on May 11, 2017.
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Rochester, N.Y., May 1, 2016 – Digital marketing firm PSquared Digital, LLC has changed its name to Accountable Digital, LLC.
Think back, if you can, a generation or so ago when the local cable company was advertising its soon-to-come upgrades.
Companies are constantly coming up with ingenious ways to integrate workflow automation. These impressive advancements resulted in the creation of...
2 min read
Joshua Palau, senior director of digital innovation, social media, and search at Johnson & Johnson offered attendees at iMedia Agency Summit in...
