Small business spotlight: PSquared Digital maximizes digital maze
Think back, if you can, a generation or so ago when the local cable company was advertising its soon-to-come upgrades.
PSquared Digital Named Bionic Agency of the Year
Companies are constantly coming up with ingenious ways to integrate workflow automation. These impressive advancements resulted in the creation of the Bionic Agency of the Year award to recognize the advertising agency that has made the most significant improvements in workflow automation ...
The power of frenemies
Joshua Palau, senior director of digital innovation, social media, and search at Johnson & Johnson offered attendees at iMedia Agency Summit in Scottsdale, Arizona a look at the challenges and opportunities related to the diversity of today’s marketing teams. Throughout the Summit there were a ...
The 5 superpowers of banner ads we’ve overlooked
Banner ads have gotten a bad rap over the years — and it’s mostly our own fault. For years, digital marketers have focused on click-through rate as the key to success. In the immortal words of the first AT&T banner ad, “Have you ever clicked your mouse right here? You will.” If we’ve learned ...
Peter Platt has PSquared focused on digital growth
Since its inception, digital technology has spawned the onset of reactionaries who may believe that receiving a thousand clicks means their website is humming right along.
5 things great bosses always do
The digital industry is comprised of an odd bunch of characters. There are the data folks who love to look at numbers, the technology folks writing lines and lines of code, creative people who make things beautiful and inspiring — and the standard cast of characters (accountants, administrative ...
3 wearables marketers must follow
It’s easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or the jogger with a $150 Fuel Band that replaced a $5 pedometer. These are just the tech toys of the day and will be gone before you know it — just like ...
3 social networks that brands should ignore
Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends, acquaintances, and associates. Billions of people interact on social: Facebook has more than 1 billion users, Twitter has 230-plus million monthly ...
6 vendors our industry doesn’t need
Our industry is full of great ideas and new ways to engage prospects. And every now and then, something comes around that changes the industry. In 1997, who would have thought we needed another search engine? And then along came Google, which not only changed the search industry, but in many ways ...
