Digital Marketing Insights

Banner ads have gotten a bad rap over the years — and it’s mostly our own fault. For years, digital marketers have focused on click-through rate as the key to success. In the immortal words of the first AT&T banner ad, “Have you ever clicked your mouse right here? You will.” If we’ve learned ...

Since its inception, digital technology has spawned the onset of reactionaries who may believe that receiving a thousand clicks means their website is humming right along.

The digital industry is comprised of an odd bunch of characters. There are the data folks who love to look at numbers, the technology folks writing lines and lines of code, creative people who make things beautiful and inspiring — and the standard cast of characters (accountants, administrative ...

It’s easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or the jogger with a $150 Fuel Band that replaced a $5 pedometer. These are just the tech toys of the day and will be gone before you know it — just like ...

Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends, acquaintances, and associates. Billions of people interact on social: Facebook has more than 1 billion users, Twitter has 230-plus million monthly ...

Our industry is full of great ideas and new ways to engage prospects. And every now and then, something comes around that changes the industry. In 1997, who would have thought we needed another search engine? And then along came Google, which not only changed the search industry, but in many ways ...

As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of cute names for the types of friends and fans (my favorite being “the poker player” — thank goodness Facebook’s poke functionality is pretty much ...

Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, 2013 is going to build on the digital accomplishments of the past. Our industry is going to continue its refinement based on consumer needs — and not a ...