Peter Platt featured on “The Currency”
Peter Platt recently got a chance to share his philosophy and approach to Digital Marketing on the Currency Podcast
Can you compete against the digital banks?
The financial industry is heavily focused on the bank of the future and one of the big concerns is a perception that consumers want an all digital solution. However, a recent study has found that only 5% of consumers have shifted to a digital only institution and more than half of US internet users ...
Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn’t fully take into account the full picture and I was reminded of the parable of the Blind Men and the Elephant. In the story, three blind men come across an elephant and each forms a ...
Using Social Media Targeting to Find Needles in the Foster Family Haystack
Presented at the AMA Nonprofit Conference in Washington DC
Engage members via digital marketing
The growing number of consumers using digital financial services makes digital marketing a crucial function, says Peter Platt, president of Accountable Digital.
6 Ways to get the most from your Google Grant Ads Account
You start off with great news…your nonprofit organization just got accepted into the Google Grant program and you’ve got up to $10,000 a month of free advertising! But then you start your campaigns and struggle to “spend” a few hundred dollars a month. What’s wrong? Why can’t you take better ...
Millennial opportunities for local financial services organizations
There’s a common misconception millenials don’t want or care about having a local bank…they can do everything they need online. However, the data suggests a different story. In a study released by the Harris Poll in the beginning of 2017 roughly 1/3 of Gen-Xers and Baby Boomers stated that a bank’s ...
Accountable Digital recognized at Causewave Annual Celebration
Accountable Digital was thrilled to be recognized at the Causewave Annual Breakfast on May 11, 2017.
PSquared Digital Renamed Accountable Digital
Rochester, N.Y., May 1 – Digital marketing firm PSquared Digital, LLC has changed its name to Accountable Digital, LLC.
