Peter Platt recently got a chance to share his philosophy and approach to Digital Marketing on the Currency Podcast
The financial industry is heavily focused on the bank of the future and one of the big concerns is a perception that consumers want an all digital solution. However, a recent study has found that only 5% of consumers have shifted to a digital only institution and more than half of US internet users ...
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn’t fully take into account the full picture and I was reminded of the parable of the Blind Men and the Elephant. In the story, three blind men come across an elephant and each forms a ...
Presented at the AMA Nonprofit Conference in Washington DC
The growing number of consumers using digital financial services makes digital marketing a crucial function, says Peter Platt, president of Accountable Digital.
Peter Platt presented the latest trends in how to use digital marketing to drive credit union membership at the CUNA M&BD conference in San Francisco. His presentation included:
You start off with great news…your nonprofit organization just got accepted into the Google Grant program and you’ve got up to $10,000 a month of free advertising! But then you start your campaigns and struggle to “spend” a few hundred dollars a month. What’s wrong? Why can’t you take better ...
There’s a common misconception millenials don’t want or care about having a local bank…they can do everything they need online. However, the data suggests a different story. In a study released by the Harris Poll in the beginning of 2017 roughly 1/3 of Gen-Xers and Baby Boomers stated that a bank’s ...
Accountable Digital was thrilled to be recognized at the Causewave Annual Breakfast on May 11, 2017.
