In today’s AI-driven marketing landscape, there’s an obsession with efficiency—faster content production, automated responses, and instant insights. While efficiency certainly has its place, the real opportunity with AI isn’t just doing things faster—it’s doing them better.

When searching for a new job one of the first pieces of advice prospective employees receive is to make sure their online social profiles are up to date and appropriate just in case the hiring team looks at them. Why should the expectation be any different for you, the prospective employer?

Roughly half of the traffic on the Interent now comes from mobile devices. During the peak of the pandemic, mobile usage dropped as people stayed home and spent more time on their desktops, but it’s clear that trend is over. As we headed back out into the world our mobile devices became our primary ...

Marketing metrics can be highly addictive – there are so many metrics to report on and there’s a natural tendency to want to see them all. However, the reality is too much data tends to leave the viewer confused and can often lead you down the wrong path towards insights. In this article, we’ll ...

As data-centric media delivery has evolved with the advent of the 3rd party cookie, digital media was expected to improve, but the end result has had the opposite result. CPM’s (Cost per Thousand Impressions) has dropped not due to the fact that technology has made things more efficient, but due to ...

Everyone is scrambling to do virtual trade shows, but how do you make them work? To understand what’s happening and how to leverage virtual events we’ll: Share our experience in an early-on virtual show Revisit why trade show marketing works Top mistakes of the virtual trade show What to look for ...

Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers stopped talking about clicks and impressions and instead focused on what’s important to marketers — business results. This is pretty ...

The financial industry is heavily focused on the bank of the future and one of the big concerns is a perception that consumers want an all digital solution. However, a recent study has found that only 5% of consumers have shifted to a digital only institution and more than half of US internet users ...

The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn’t fully take into account the full picture and I was reminded of the parable of the Blind Men and the Elephant. In the story, three blind men come across an elephant and each forms a ...