Our industry is full of great ideas and new ways to engage prospects. And every now and then, something comes around that changes the industry. In 1997, who would have thought we needed another search engine? And then along came Google, which not only changed the search industry, but in many ways ...

As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of cute names for the types of friends and fans (my favorite being “the poker player” — thank goodness Facebook’s poke functionality is pretty much ...

Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, 2013 is going to build on the digital accomplishments of the past. Our industry is going to continue its refinement based on consumer needs — and not a ...

Finally, we can now safely say that the year of mobile has arrived. According to Nielsen, 50% of US mobile phone users now have smartphones. Looking at your web analytics you’re probably seeing upwards of 5-10% of your traffic coming from mobile devices (for some industries that traffic can be ...

Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to their site from search engines. The natural reaction to these numbers is likely to be “Isn’t this great? Look at all these new prospects who are finding me on the web!” But ...

As marketers, we strive to ensure that our messages capture our prospect’s attention, encourage them to consider our offerings, and in the end make a purchase. But sometimes we lose sight of what’s important to the very people we’re trying to motivate and our ads cross the line between interesting ...

As online marketers, we’ve long touted the benefits of online marketing as being the most measurable form of advertising. While in theory there is some validity to the argument, the reality is we spend most of our time focused on a relatively insignificant data point — the click. The click was the ...