5 min read
The 5 Metrics That Really Matter
Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time...
Digital Strategy (3)
1 min read
Can you compete against the digital banks?
The financial industry is heavily focused on the bank of the future and one of the big concerns is a perception that consumers want an all digital...
3 min read
Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn’t fully take into account the full...
Using Social Media Targeting to Find Needles in the Foster Family Haystack
Presented at the AMA Nonprofit Conference in Washington DC
3 min read
6 Ways to get the most from your Google Grant Ads Account
You start off with great news…your nonprofit organization just got accepted into the Google Grant program and you’ve got up to $10,000 a month of...
1 min read
Millennial opportunities for local financial services organizations
There’s a common misconception millenials don’t want or care about having a local bank…they can do everything they need online. However, the data...
2 min read
The power of frenemies
Joshua Palau, senior director of digital innovation, social media, and search at Johnson & Johnson offered attendees at iMedia Agency Summit in...
4 min read
The 5 superpowers of banner ads we’ve overlooked
Banner ads have gotten a bad rap over the years — and it’s mostly our own fault. For years, digital marketers have focused on click-through rate as...
5 min read
5 things great bosses always do
The digital industry is comprised of an odd bunch of characters. There are the data folks who love to look at numbers, the technology folks writing...
3 min read
3 wearables marketers must follow
It’s easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or...