Digital Marketing Insights

3 min read

How the Death of the 3rd Party Cookie Will Help Return us to More Effective Media Planning

Peter Platt:

As data-centric media delivery has evolved with the advent of the 3rd party cookie, digital media was expected to improve, but the end result has had...

4 min read

Succeed with Virtual Conferences

Peter Platt:

Everyone is scrambling to do virtual trade shows, but how do you make them work? To understand what’s happening and how to leverage virtual events...

5 min read

The 5 Metrics That Really Matter

Peter Platt:

Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time...

1 min read

Can you compete against the digital banks?

Peter Platt:

The financial industry is heavily focused on the bank of the future and one of the big concerns is a perception that consumers want an all digital...

3 min read

Analytics blindness and false expectations

Peter Platt:

The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn’t fully take into account the full...

Using Social Media Targeting to Find Needles in the Foster Family Haystack

Peter Platt:

Presented at the AMA Nonprofit Conference in Washington DC

3 min read

6 Ways to get the most from your Google Grant Ads Account

Peter Platt:

You start off with great news…your nonprofit organization just got accepted into the Google Grant program and you’ve got up to $10,000 a month of...

1 min read

Millennial opportunities for local financial services organizations

Peter Platt:

There’s a common misconception millenials don’t want or care about having a local bank…they can do everything they need online. However, the data...

2 min read

The power of frenemies

Peter Platt:

Joshua Palau, senior director of digital innovation, social media, and search at Johnson & Johnson offered attendees at iMedia Agency Summit in...

4 min read

The 5 superpowers of banner ads we’ve overlooked

Peter Platt:

Banner ads have gotten a bad rap over the years — and it’s mostly our own fault. For years, digital marketers have focused on click-through rate as...