When searching for a new job one of the first pieces of advice prospective employees receive is to make sure their online social profiles are up to date and appropriate just in case the hiring team looks at them. Why should the expectation be any different for you, the prospective employer?

Roughly half of the traffic on the Interent now comes from mobile devices. During the peak of the pandemic, mobile usage dropped as people stayed home and spent more time on their desktops, but it’s clear that trend is over. As we headed back out into the world our mobile devices became our primary ...

Marketing metrics can be highly addictive – there are so many metrics to report on and there’s a natural tendency to want to see them all. However, the reality is too much data tends to leave the viewer confused and can often lead you down the wrong path towards insights. In this article, we’ll ...

The financial industry is heavily focused on the bank of the future and one of the big concerns is a perception that consumers want an all digital solution. However, a recent study has found that only 5% of consumers have shifted to a digital only institution and more than half of US internet users ...

The growing number of consumers using digital financial services makes digital marketing a crucial function, says Peter Platt, president of Accountable Digital.

Peter Platt presented the latest trends in how to use digital marketing to drive credit union membership at the CUNA M&BD conference in San Francisco. His presentation included: