When Traffic Dips: Measuring the "Invisible" ROI of Brand Authority
Traffic dips don’t mean failure. Discover how brand authority, AI Citation Frequency, and Search Intent Alignment redefine digital ROI today.
How AI Is Reshaping Search—and What That Means for Your Marketing Metrics
Search is no longer what it used to be. What was once a list of blue links has transformed into an interactive conversation—one powered by artificial intelligence. Today, AI in search engines is not a novelty; it’s the new default. Between Google's Search Generative Experience (SGE), ChatGPT’s web ...
Why Your 2025 Marketing Dashboard Is Lying to You (And How to Fix It)
If your marketing dashboard looks cleaner and more impressive than ever, but your actual business outcomes feel disconnected from those charts, it might be time to question what you’re really looking at. Marketing analytics tools have come a long way, yet many teams still rely on oversimplified ...
It’s time we became consenting adults.
(A guide to digital consent requirements) As digital privacy concerns mount, understanding the intricacies of consent has never been more crucial. In this guide, we'll explore how to effectively navigate the changing tides of digital consent requirements.
Do You Have a Marketing Dashboard or a Kitchen Sink?
Marketing metrics can be highly addictive – there are so many metrics to report on and there’s a natural tendency to want to see them all. However, the reality is too much data tends to leave the viewer confused and can often lead you down the wrong path towards insights. In this article, we’ll ...
The 5 Metrics That Really Matter
Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers stopped talking about clicks and impressions and instead focused on what’s important to marketers — business results. This is pretty ...
Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn’t fully take into account the full picture and I was reminded of the parable of the Blind Men and the Elephant. In the story, three blind men come across an elephant and each forms a ...
6 trends that will shape digital in 2013
Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, 2013 is going to build on the digital accomplishments of the past. Our industry is going to continue its refinement based on consumer needs — and not a ...
“Where” may be more important than “who”
Finally, we can now safely say that the year of mobile has arrived. According to Nielsen, 50% of US mobile phone users now have smartphones. Looking at your web analytics you’re probably seeing upwards of 5-10% of your traffic coming from mobile devices (for some industries that traffic can be ...
