Digital Marketing Insights

We live, breathe, and eat digital marketing. We strive to provide the best solutions for our clients.

Search Engine Optimization

3 min read

Local Discovery in the AI Era: The Data Infrastructure Behind "Near Me" Visibility

"Near me" inquiries represent high-intent, bottom-of-funnel demand. However, the mechanism for capturing this demand has fundamentally shifted. We...

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2 min read

Zero-Click Search: Why Traffic Volume Is the Wrong Metric

Zero-click search is changing search visibility. Learn why AI favors original thought and how brands can win authority through citation-based...

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3 min read

Paid Search vs Organic Search: Where Should You Invest First?

Marketing budgets rarely allow for doing everything at once. One of the first questions teams face when planning digital strategy is where to begin:...

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AI reshaping search

3 min read

How AI Is Reshaping Search—and What That Means for Your Marketing Metrics

Search is no longer what it used to be. What was once a list of blue links has transformed into an interactive conversation—one powered by artificial...

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analytics blindness

3 min read

Analytics blindness and false expectations

The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn’t fully take into account the full...

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3 min read

Is your search traffic really helping your business?

Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to their site from search...

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