3 min read
Local Discovery in the AI Era: The Data Infrastructure Behind "Near Me" Visibility
"Near me" inquiries represent high-intent, bottom-of-funnel demand. However, the mechanism for capturing this demand has fundamentally shifted. We...
Search Engine Optimization
2 min read
Zero-Click Search: Why Traffic Volume Is the Wrong Metric
Zero-click search is changing search visibility. Learn why AI favors original thought and how brands can win authority through citation-based...
3 min read
Paid Search vs Organic Search: Where Should You Invest First?
Marketing budgets rarely allow for doing everything at once. One of the first questions teams face when planning digital strategy is where to begin:...
3 min read
How AI Is Reshaping Search—and What That Means for Your Marketing Metrics
Search is no longer what it used to be. What was once a list of blue links has transformed into an interactive conversation—one powered by artificial...
3 min read
Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn’t fully take into account the full...
3 min read
Is your search traffic really helping your business?
Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to their site from search...