Paid Search vs Organic Search: Where Should You Invest First?
Explore the pros and cons of paid search vs organic search, and why starting with paid campaigns often leads to faster, smarter marketing decisions.
How AI Is Reshaping Search—and What That Means for Your Marketing Metrics
Search is no longer what it used to be. What was once a list of blue links has transformed into an interactive conversation—one powered by artificial intelligence. Today, AI in search engines is not a novelty; it’s the new default. Between Google's Search Generative Experience (SGE), ChatGPT’s web ...
Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn’t fully take into account the full picture and I was reminded of the parable of the Blind Men and the Elephant. In the story, three blind men come across an elephant and each forms a ...
Is your search traffic really helping your business?
Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to their site from search engines. The natural reaction to these numbers is likely to be “Isn’t this great? Look at all these new prospects who are finding me on the web!” But ...
