3 min read
Peter Platt: Jan 26, 2026
The linear buyer journey is a relic of the past. Prospects no longer move predictably from awareness to consideration to decision. Today, B2B buyers...
3 min read
Peter Platt: Apr 2, 2025
The last five years have forced B2B marketers to rethink nearly every aspect of how they reach and engage their audience. What worked in 2019 doesn’t...
5 min read
Karah Vanderwarker: Sep 30, 2021
When searching for a new job one of the first pieces of advice prospective employees receive is to make sure their online social profiles are up to...
4 min read
Peter Platt: May 25, 2021
Marketing metrics can be highly addictive – there are so many metrics to report on and there’s a natural tendency to want to see them all. However,...
4 min read
Peter Platt: Aug 3, 2020
Everyone is scrambling to do virtual trade shows, but how do you make them work? To understand what’s happening and how to leverage virtual events...