3 min read
Peter Platt: Feb 18, 2026
In the high-stakes world of performance marketing, there is a dangerous tendency to treat channels as independent silos. You have SEO for discovery, Paid Media for acquisition, and Social for brand awareness. Budgets are allocated, and teams are...
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Peter Platt: Feb 5, 2026
Key Takeaways from the 2026 IAB Annual Leadership Meeting The buzz at this year’s IAB Annual Leadership Meeting wasn’t just about what AI can do. It...
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Peter Platt: Jan 29, 2026
"Near me" inquiries represent high-intent, bottom-of-funnel demand. However, the mechanism for capturing this demand has fundamentally shifted. We...
3 min read
Peter Platt: Jan 26, 2026
The linear buyer journey is a relic of the past. Prospects no longer move predictably from awareness to consideration to decision. Today, B2B buyers...
2 min read
Peter Platt: Jan 15, 2026
Zero-click search is changing search visibility. Learn why AI favors original thought and how brands can win authority through citation-based...
3 min read
Peter Platt: Jan 12, 2026
Most C-Suite executives view web accessibility through a single lens: Risk mitigation. It is treated as a legal "tax"—a necessary cost to avoid...
5 min read
Peter Platt: Jan 8, 2026
Visibility is a vanity metric if it does not convert into action. For the nonprofit sector, high awareness coupled with low engagement is a sign of a...
3 min read
Peter Platt: Jan 5, 2026
A sudden dip in organic traffic often feels like a warning light on the dashboard. For years, traffic was the primary tape measure for digital...
3 min read
Peter Platt: Oct 27, 2025
The way people find and trust information is changing — and AI is leading that shift.