Digital Marketing Insights

In the high-stakes world of performance marketing, there is a dangerous tendency to treat channels as independent silos. You have SEO for discovery, Paid Media for acquisition, and Social for brand awareness. Budgets are allocated, and teams are structured around these specific functions.

Key Takeaways from the 2026 IAB Annual Leadership Meeting The buzz at this year’s IAB Annual Leadership Meeting wasn’t just about what AI can do. It was about what AI is already doing to your business—and specifically, to your data.

"Near me" inquiries represent high-intent, bottom-of-funnel demand. However, the mechanism for capturing this demand has fundamentally shifted. We have moved beyond simple "search"—where users scan a list of links—to discovery, where AI agents and Large Language Models (LLMs) provide direct answers.

The linear buyer journey is a relic of the past. Prospects no longer move predictably from awareness to consideration to decision. Today, B2B buyers bypass traditional search results entirely. They utilize AI agents to summarize answers, rely on peer-validated communities, and make decisions based ...

Zero-click search is changing search visibility. Learn why AI favors original thought and how brands can win authority through citation-based strategy.

Most C-Suite executives view web accessibility through a single lens: Risk mitigation. It is treated as a legal "tax"—a necessary cost to avoid demand letters and lawsuits. While compliance is critical, viewing accessibility solely as a legal shield is a strategic error.

Visibility is a vanity metric if it does not convert into action. For the nonprofit sector, high awareness coupled with low engagement is a sign of a broken strategy. It indicates a "Credibility Gap."

A sudden dip in organic traffic often feels like a warning light on the dashboard. For years, traffic was the primary tape measure for digital health. If the numbers went up, the strategy was working. If they went down, something was broken.

The way people find and trust information is changing — and AI is leading that shift.