Digital Marketing Insights

We live, breathe, and eat digital marketing. We strive to provide the best solutions for our clients.

3 min read

It’s time we became consenting adults.

(A guide to digital consent requirements) As digital privacy concerns mount, understanding the intricacies of consent has never been more crucial. In this guide, we'll explore how to effectively navigate the changing tides of digital consent...

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Digiday_Nashville_March_2023

2 min read

Top Things We Learned at the March 2024 Digiday Media Buying Summit

We recently had the opportunity to attend the Digiday Media Buying Summit, where we had the chance to engage with industry experts and delve deep...

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digital recruiting presence

5 min read

7 Ways to Curate Your Digital Recruiting Presence

When searching for a new job one of the first pieces of advice prospective employees receive is to make sure their online social profiles are up to...

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4 min read

3 Easy Things You Can Do to Improve Your Mobile Strategy

Roughly half of the traffic on the Interent now comes from mobile devices. During the peak of the pandemic, mobile usage dropped as people stayed...

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4 min read

Do You Have a Marketing Dashboard or a Kitchen Sink?

Marketing metrics can be highly addictive – there are so many metrics to report on and there’s a natural tendency to want to see them all. However,...

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death of the third party cookie

3 min read

How the Death of the 3rd Party Cookie Will Help Return us to More Effective Media Planning

As data-centric media delivery has evolved with the advent of the 3rd party cookie, digital media was expected to improve, but the end result has had...

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4 min read

Succeed with Virtual Conferences

Everyone is scrambling to do virtual trade shows, but how do you make them work? To understand what’s happening and how to leverage virtual events...

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5 min read

The 5 Metrics That Really Matter

Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time...

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Peter Platt on the currency podcast

Peter Platt featured on “The Currency”

Peter Platt recently got a chance to share his philosophy and approach to Digital Marketing on the Currency Podcast

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1 min read

Can you compete against the digital banks?

The financial industry is heavily focused on the bank of the future and one of the big concerns is a perception that consumers want an all digital...

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