Digital Marketing Insights

There’s a common misconception millenials don’t want or care about having a local bank…they can do everything they need online. However, the data suggests a different story. In a study released by the Harris Poll in the beginning of 2017 roughly 1/3 of Gen-Xers and Baby Boomers stated that a bank’s ...

Accountable Digital was thrilled to be recognized at the Causewave Annual Breakfast on May 11, 2017.

Rochester, N.Y., May 1 – Digital marketing firm PSquared Digital, LLC has changed its name to Accountable Digital, LLC.

Think back, if you can, a generation or so ago when the local cable company was advertising its soon-to-come upgrades.

Companies are constantly coming up with ingenious ways to integrate workflow automation. These impressive advancements resulted in the creation of the Bionic Agency of the Year award to recognize the advertising agency that has made the most significant improvements in workflow automation ...

Joshua Palau, senior director of digital innovation, social media, and search at Johnson & Johnson offered attendees at iMedia Agency Summit in Scottsdale, Arizona a look at the challenges and opportunities related to the diversity of today’s marketing teams. Throughout the Summit there were a ...

Banner ads have gotten a bad rap over the years — and it’s mostly our own fault. For years, digital marketers have focused on click-through rate as the key to success. In the immortal words of the first AT&T banner ad, “Have you ever clicked your mouse right here? You will.” If we’ve learned ...

Since its inception, digital technology has spawned the onset of reactionaries who may believe that receiving a thousand clicks means their website is humming right along.

The digital industry is comprised of an odd bunch of characters. There are the data folks who love to look at numbers, the technology folks writing lines and lines of code, creative people who make things beautiful and inspiring — and the standard cast of characters (accountants, administrative ...