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Peter Platt has PSquared focused on digital growth

Since its inception, digital technology has spawned the onset of reactionaries who may believe that receiving a thousand clicks means their website is humming right along.

“More often than not, when we ask companies what digital does for their business, they don’t know,” said Peter Platt, president of PSquared Digital. “A lot of people talk about the latest trends. Not many talk about driving sales.”

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