Small business spotlight: PSquared Digital maximizes digital maze
Think back, if you can, a generation or so ago when the local cable company was advertising its soon-to-come upgrades.
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PSquared Digital Named Bionic Agency of the Year
Companies are constantly coming up with ingenious ways to integrate workflow automation. These impressive advancements resulted in the creation of...
2 min read
The power of frenemies
Joshua Palau, senior director of digital innovation, social media, and search at Johnson & Johnson offered attendees at iMedia Agency Summit in...
4 min read
The 5 superpowers of banner ads we’ve overlooked
Banner ads have gotten a bad rap over the years — and it’s mostly our own fault. For years, digital marketers have focused on click-through rate as...
Peter Platt has PSquared focused on digital growth
Since its inception, digital technology has spawned the onset of reactionaries who may believe that receiving a thousand clicks means their website...
5 min read
5 things great bosses always do
The digital industry is comprised of an odd bunch of characters. There are the data folks who love to look at numbers, the technology folks writing...
3 min read
3 wearables marketers must follow
It’s easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or...
3 min read
3 social networks that brands should ignore
Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends,...
4 min read
6 vendors our industry doesn’t need
Our industry is full of great ideas and new ways to engage prospects. And every now and then, something comes around that changes the industry. In...