Digital Marketing Insights

Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to their site from search engines. The natural reaction to these numbers is likely to be “Isn’t this great? Look at all these new prospects who are finding me on the web!” But ...

As marketers, we strive to ensure that our messages capture our prospect’s attention, encourage them to consider our offerings, and in the end make a purchase. But sometimes we lose sight of what’s important to the very people we’re trying to motivate and our ads cross the line between interesting ...

As online marketers, we’ve long touted the benefits of online marketing as being the most measurable form of advertising. While in theory there is some validity to the argument, the reality is we spend most of our time focused on a relatively insignificant data point — the click. The click was the ...