Gen Z is using TikTok search more than Google. Learn why it matters, and how brands can turn TikTok into a full-funnel growth engine.
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn’t fully take into account the full picture and I was reminded of the parable of the Blind Men and the Elephant. In the story, three blind men come across an elephant and each forms a ...
Presented at the AMA Nonprofit Conference in Washington DC
Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends, acquaintances, and associates. Billions of people interact on social: Facebook has more than 1 billion users, Twitter has 230-plus million monthly ...
As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of cute names for the types of friends and fans (my favorite being “the poker player” — thank goodness Facebook’s poke functionality is pretty much ...
