4 min read
Social Search: Why Gen Z is Googling Less and Searching More on TikTok
TikTok isn’t just where Gen Z dances, debates, or duets. It’s where they search. With 58.8% of Gen Z using TikTok search regularly, surpassing even...
Social Media Marketing
3 min read
Analytics blindness and false expectations
The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn’t fully take into account the full...
Using Social Media Targeting to Find Needles in the Foster Family Haystack
Presented at the AMA Nonprofit Conference in Washington DC
3 min read
3 social networks that brands should ignore
Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends,...
4 min read
The 8 types of people who “like” your brand
As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of...
