Using Social Media Targeting to Find Needles in the Foster Family Haystack

Presented at the AMA Nonprofit Conference in Washington DC

Session Overview

With nonprofit marketing’s tight budgets, audience targeting can be dismissed as prohibitively costly despite its importance in ensuring solid results and high ROI.

Hillside Family of Agencies (HFA) used targeted social media to dramatically improve foster family recruitment, driving double-digit increases in the number of available homes for youth in need.

In this session we focus on:

• The Power of Research

  • Defining the niche audiences that make the most sense for your efforts

• Making your Dollars Count

  • Building your campaigns to allow for learning and optimization

• Migrating from Pilot to Practice

  • Expanding your test efforts into a full blown plan

We’d be happy to walk you through the presentation at your convenience. Contact us to schedule an online review.