4 min read
As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of cute names for the types of friends and fans (my favorite being “the poker player” — thank goodness...
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4 min read
Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, 2013 is...
3 min read
Finally, we can now safely say that the year of mobile has arrived. According to Nielsen, 50% of US mobile phone users now have smartphones. Looking...
3 min read
Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to their site from search...
5 min read
As marketers, we strive to ensure that our messages capture our prospect’s attention, encourage them to consider our offerings, and in the end make a...
5 min read
As online marketers, we’ve long touted the benefits of online marketing as being the most measurable form of advertising. While in theory there is...
