Peter Platt3 min read
“Where” may be more important than “who”
Finally, we can now safely say that the year of mobile has arrived. According to Nielsen, 50% of US mobile phone users now have smartphones. Looking...
3 min read
Is your search traffic really helping your business?
Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to their site from search...
5 min read
4 ways you’re annoying your online audience
As marketers, we strive to ensure that our messages capture our prospect’s attention, encourage them to consider our offerings, and in the end make a...
5 min read
10 reasons to hate the click
As online marketers, we’ve long touted the benefits of online marketing as being the most measurable form of advertising. While in theory there is...