Digital fundraising in 2025 isn’t just a tactic. It’s a discipline, a mindset, and increasingly, a necessity. As economic pressure reshapes donor priorities and attention spans fragment across platforms and devices, nonprofit teams are being challenged to rethink their approach. Traditional one-off ...

As data-centric media delivery has evolved with the advent of the 3rd party cookie, digital media was expected to improve, but the end result has had the opposite result. CPM’s (Cost per Thousand Impressions) has dropped not due to the fact that technology has made things more efficient, but due to ...