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PSquared Digital Renamed Accountable Digital

Rochester, N.Y., May 1 – Digital marketing firm PSquared Digital, LLC has changed its name to Accountable Digital, LLC.

“Digital marketing should focus on delivering business results, instead of technology or the latest internet fad,” says Peter Platt, the founder and president of Accountable Digital.  “Our core focus is on helping clients be more successful using digital marketing, and wanted our brand to reflect that core promise.”

In conjunction with the name change, Accountable Digital is moving to new offices in May 2017 that feature a hybrid open environment designed for collaboration. The new location will be at 95 Allens Creek Road, Building 1 – Suite 309, Rochester NY 14618.

Accountable Digital is based in Rochester, N.Y. with national and international clients, including conducting business in Houston, New York City, San Francisco, and Stockholm. Its expertise spans business-to-business (manufacturing, technology, business services) and business-to-consumer (Regional Banks, Retail eCommerce and storefront, CPG) sectors, working directly with corporations and through marketing agency partners.