Presented at the AMA Nonprofit Conference in Washington DC

Peter Platt presented the latest trends in how to use digital marketing to drive credit union membership at the CUNA M&BD conference in San Francisco. His presentation included:

You start off with great news…your nonprofit organization just got accepted into the Google Grant program and you’ve got up to $10,000 a month of free advertising! But then you start your campaigns and struggle to “spend” a few hundred dollars a month. What’s wrong? Why can’t you take better ...

There’s a common misconception millenials don’t want or care about having a local bank…they can do everything they need online. However, the data suggests a different story. In a study released by the Harris Poll in the beginning of 2017 roughly 1/3 of Gen-Xers and Baby Boomers stated that a bank’s ...

Joshua Palau, senior director of digital innovation, social media, and search at Johnson & Johnson offered attendees at iMedia Agency Summit in Scottsdale, Arizona a look at the challenges and opportunities related to the diversity of today’s marketing teams. Throughout the Summit there were a ...

Banner ads have gotten a bad rap over the years — and it’s mostly our own fault. For years, digital marketers have focused on click-through rate as the key to success. In the immortal words of the first AT&T banner ad, “Have you ever clicked your mouse right here? You will.” If we’ve learned ...

The digital industry is comprised of an odd bunch of characters. There are the data folks who love to look at numbers, the technology folks writing lines and lines of code, creative people who make things beautiful and inspiring — and the standard cast of characters (accountants, administrative ...

It’s easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or the jogger with a $150 Fuel Band that replaced a $5 pedometer. These are just the tech toys of the day and will be gone before you know it — just like ...

Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends, acquaintances, and associates. Billions of people interact on social: Facebook has more than 1 billion users, Twitter has 230-plus million monthly ...