Digital Marketing Insights

In today’s AI-driven marketing landscape, there’s an obsession with efficiency—faster content production, automated responses, and instant insights. While efficiency certainly has its place, the real opportunity with AI isn’t just doing things faster—it’s doing them better.

(A guide to digital consent requirements) As digital privacy concerns mount, understanding the intricacies of consent has never been more crucial. In this guide, we'll explore how to effectively navigate the changing tides of digital consent requirements.

We recently had the opportunity to attend the Digiday Media Buying Summit, where we had the chance to engage with industry experts and delve deep into the latest trends and challenges shaping the media landscape. Check out our main takeaways and assessment of how each may influence our media ...

When searching for a new job one of the first pieces of advice prospective employees receive is to make sure their online social profiles are up to date and appropriate just in case the hiring team looks at them. Why should the expectation be any different for you, the prospective employer?

Roughly half of the traffic on the Interent now comes from mobile devices. During the peak of the pandemic, mobile usage dropped as people stayed home and spent more time on their desktops, but it’s clear that trend is over. As we headed back out into the world our mobile devices became our primary ...

Marketing metrics can be highly addictive – there are so many metrics to report on and there’s a natural tendency to want to see them all. However, the reality is too much data tends to leave the viewer confused and can often lead you down the wrong path towards insights. In this article, we’ll ...

As data-centric media delivery has evolved with the advent of the 3rd party cookie, digital media was expected to improve, but the end result has had the opposite result. CPM’s (Cost per Thousand Impressions) has dropped not due to the fact that technology has made things more efficient, but due to ...

Everyone is scrambling to do virtual trade shows, but how do you make them work? To understand what’s happening and how to leverage virtual events we’ll: Share our experience in an early-on virtual show Revisit why trade show marketing works Top mistakes of the virtual trade show What to look for ...

Since its inception, digital has been perceived as being the most measurable media. But most of that measurement has been meaningless. It’s time digital marketers stopped talking about clicks and impressions and instead focused on what’s important to marketers — business results. This is pretty ...