Engage members via digital marketing
The growing number of consumers using digital financial services makes digital marketing a crucial function, says Peter Platt, president of Accountable Digital.
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6 Ways to get the most from your Google Grant Ads Account
You start off with great news…your nonprofit organization just got accepted into the Google Grant program and you’ve got up to $10,000 a month of...
1 min read
Millennial opportunities for local financial services organizations
There’s a common misconception millenials don’t want or care about having a local bank…they can do everything they need online. However, the data...
Accountable Digital recognized at Causewave Annual Celebration
Accountable Digital was thrilled to be recognized at the Causewave Annual Breakfast on May 11, 2017.
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PSquared Digital Renamed Accountable Digital
Rochester, N.Y., May 1, 2016 – Digital marketing firm PSquared Digital, LLC has changed its name to Accountable Digital, LLC.
Small business spotlight: PSquared Digital maximizes digital maze
Think back, if you can, a generation or so ago when the local cable company was advertising its soon-to-come upgrades.
PSquared Digital Named Bionic Agency of the Year
Companies are constantly coming up with ingenious ways to integrate workflow automation. These impressive advancements resulted in the creation of...
2 min read
The power of frenemies
Joshua Palau, senior director of digital innovation, social media, and search at Johnson & Johnson offered attendees at iMedia Agency Summit in...
4 min read
The 5 superpowers of banner ads we’ve overlooked
Banner ads have gotten a bad rap over the years — and it’s mostly our own fault. For years, digital marketers have focused on click-through rate as...
Peter Platt has PSquared focused on digital growth
Since its inception, digital technology has spawned the onset of reactionaries who may believe that receiving a thousand clicks means their website...