Peter Platt

Peter is a 30-year veteran of the agency business and has been involved in internet marketing since the early 1990s. He was also one of the first 100 people certified in the Google Ads program in 2004. Peter’s experience brings together a unique combination of business development, account management, technology and strategic planning skills. Peter provides an active voice to the internet marketing community, blogging and writing for iMedia, presenting at an array of conferences as well as providing specific sessions on social, search and other forms of internet marketing.

4 min read

5 reasons your brand doesn’t need Facebook

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3 min read

“Where” may be more important than “who”

Finally, we can now safely say that the year of mobile has arrived. According to Nielsen, 50% of US mobile phone users now have smartphones. Looking...

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3 min read

Is your search traffic really helping your business?

Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to their site from search...

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5 min read

4 ways you’re annoying your online audience

As marketers, we strive to ensure that our messages capture our prospect’s attention, encourage them to consider our offerings, and in the end make a...

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5 min read

10 reasons to hate the click

As online marketers, we’ve long touted the benefits of online marketing as being the most measurable form of advertising. While in theory there is...

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