Peter Platt

Peter is a 30-year veteran of the agency business and has been involved in internet marketing since the early 1990s. He was also one of the first 100 people certified in the Google Ads program in 2004. Peter’s experience brings together a unique combination of business development, account management, technology and strategic planning skills. Peter provides an active voice to the internet marketing community, blogging and writing for iMedia, presenting at an array of conferences as well as providing specific sessions on social, search and other forms of internet marketing.

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10 reasons to hate the click

As online marketers, we’ve long touted the benefits of online marketing as being the most measurable form of advertising. While in theory there is some validity to the argument, the reality is we spend most of our time focused on a relatively...

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