Peter Platt

3 min read

3 wearables marketers must follow

Peter Platt:

It’s easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or...

3 min read

3 social networks that brands should ignore

Peter Platt:

Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends,...

4 min read

6 vendors our industry doesn’t need

Peter Platt:

Our industry is full of great ideas and new ways to engage prospects. And every now and then, something comes around that changes the industry. In...

4 min read

The 8 types of people who “like” your brand

Peter Platt:

As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of...

4 min read

6 trends that will shape digital in 2013

Peter Platt:

Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, 2013 is...

4 min read

5 reasons your brand doesn’t need Facebook

Peter Platt:

3 min read

“Where” may be more important than “who”

Peter Platt:

Finally, we can now safely say that the year of mobile has arrived. According to Nielsen, 50% of US mobile phone users now have smartphones. Looking...

3 min read

Is your search traffic really helping your business?

Peter Platt:

Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to their site from search...

5 min read

4 ways you’re annoying your online audience

Peter Platt:

As marketers, we strive to ensure that our messages capture our prospect’s attention, encourage them to consider our offerings, and in the end make a...