Peter Platt has PSquared focused on digital growth
Peter PlattSince its inception, digital technology has spawned the onset of reactionaries who may believe that receiving a thousand clicks means their website is humming right along.
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5 min read
5 things great bosses always do
The digital industry is comprised of an odd bunch of characters. There are the data folks who love to look at numbers, the technology folks writing...
3 min read
3 wearables marketers must follow
It’s easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or...
3 min read
3 social networks that brands should ignore
Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends,...
4 min read
6 vendors our industry doesn’t need
Our industry is full of great ideas and new ways to engage prospects. And every now and then, something comes around that changes the industry. In...
4 min read
The 8 types of people who “like” your brand
As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of...
4 min read
6 trends that will shape digital in 2013
Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, 2013 is...
3 min read
“Where” may be more important than “who”
Finally, we can now safely say that the year of mobile has arrived. According to Nielsen, 50% of US mobile phone users now have smartphones. Looking...
3 min read
Is your search traffic really helping your business?
Most people are pretty happy when they take a look at their web site traffic and see that a large share of traffic coming to their site from search...