Peter Platt

4 min read

The 5 superpowers of banner ads we’ve overlooked

Peter Platt:

Banner ads have gotten a bad rap over the years — and it’s mostly our own fault. For years, digital marketers have focused on click-through rate as...

Peter Platt has PSquared focused on digital growth

Peter Platt:

Since its inception, digital technology has spawned the onset of reactionaries who may believe that receiving a thousand clicks means their website...

5 min read

5 things great bosses always do

Peter Platt:

The digital industry is comprised of an odd bunch of characters. There are the data folks who love to look at numbers, the technology folks writing...

3 min read

3 wearables marketers must follow

Peter Platt:

It’s easy to poke fun at the guy walking down the street with his Google Glass, the woman at the coffee shop checking texts on her smart watch, or...

3 min read

3 social networks that brands should ignore

Peter Platt:

Social media has changed the way people interact by providing new ways and new venues for people to interact with a much larger sphere of friends,...

4 min read

6 vendors our industry doesn’t need

Peter Platt:

Our industry is full of great ideas and new ways to engage prospects. And every now and then, something comes around that changes the industry. In...

4 min read

The 8 types of people who “like” your brand

Peter Platt:

As I started researching this article, I found quite a number of articles about the different types of Facebook friends and fans. They use a lot of...

4 min read

6 trends that will shape digital in 2013

Peter Platt:

Digital marketing has already had its share of watershed moments. 2013 is not going to be “the year of the [fill in the blank].” Instead, 2013 is...