As marketers, we strive to ensure that our messages capture our prospect’s attention, encourage them to consider our offerings, and in the end make a purchase. But sometimes we lose sight of what’s important to the very people we’re trying to motivate and our ads cross the line between interesting ...

As online marketers, we’ve long touted the benefits of online marketing as being the most measurable form of advertising. While in theory there is some validity to the argument, the reality is we spend most of our time focused on a relatively insignificant data point — the click. The click was the ...