The other day I was thinking about how digital marketing programs often get caught-up chasing a metric that doesn’t fully take into account the full picture and I was reminded of the parable of the Blind Men and the Elephant. In the story, three blind men come across an elephant and each forms a ...

Presented at the AMA Nonprofit Conference in Washington DC

The growing number of consumers using digital financial services makes digital marketing a crucial function, says Peter Platt, president of Accountable Digital.

Peter Platt presented the latest trends in how to use digital marketing to drive credit union membership at the CUNA M&BD conference in San Francisco. His presentation included:

You start off with great news…your nonprofit organization just got accepted into the Google Grant program and you’ve got up to $10,000 a month of free advertising! But then you start your campaigns and struggle to “spend” a few hundred dollars a month. What’s wrong? Why can’t you take better ...

There’s a common misconception millenials don’t want or care about having a local bank…they can do everything they need online. However, the data suggests a different story. In a study released by the Harris Poll in the beginning of 2017 roughly 1/3 of Gen-Xers and Baby Boomers stated that a bank’s ...

Accountable Digital was thrilled to be recognized at the Causewave Annual Breakfast on May 11, 2017.

Rochester, N.Y., May 1 – Digital marketing firm PSquared Digital, LLC has changed its name to Accountable Digital, LLC.

Think back, if you can, a generation or so ago when the local cable company was advertising its soon-to-come upgrades.